Well known for its visionary use of materials and a unique approach to eyeware design Mykita manufactures prescription frames and sunglasses in Berlin.
What we did
Mykita wanted to introduce their strong but analog brand to the digital world. In close collaboration with all Mykita departments we created a diverse online experience and launched e-shops in 31 different countries.
- Research & Analysis
- Communication Strategy
- Information Architecture
- User Experience
- Interface & Interaction Design
- Process Automation
- Server Technology
To provide a more realistic impression of the product, we introduced short videos of ladies and gents to showcase the specific frame
Responsive Module System
To deal with a vast pool of different devices, we created a custom-tailored module system. These modules can be assembled from various pieces of content. The system then ensures that everything gets the attention it needs.
We extended the e-commerce system by adding a custom content management tool. Maintaining the site and assembling new layout blocks is intuitive and easy.
We build a powerful middleware to securely connect the inside with the outside. A centralized product information management system provides all relevant data to the e-commerce website and all B2B salespersons – and automatically publishes the triennial collection catalog.
Mykita Image Photography
by Mark Borthwick