Global brand going digital

  • Interface
  • Technology
  • Commerce

Well known for its visionary use of materials and a unique approach to eyeware design Mykita manufactures prescription frames and sunglasses in Berlin.

Product Detail

What we did

Mykita wanted to introduce their strong but analog brand to the digital world. In close collaboration with all Mykita departments we created a diverse online experience and launched e-shops in 31 different countries.

  1. Research & Analysis
  2. Communication Strategy
  3. Information Architecture
  4. Prototyping
  5. User Experience
  6. Interface & Interaction Design
  7. Development
  8. Process Automation
  9. Server Technology
Optical Mobile
Sun Mobile
Mykita Shops

To provide a more realistic impression of the product, we introduced short videos of ladies and gents to showcase the specific frame

The Collection
Small Tablet
Big Desktop
Responsive Module System

To deal with a vast pool of different devices, we created a custom-tailored module system. These modules can be assembled from various pieces of content. The system then ensures that everything gets the attention it needs.

We extended the e-commerce system by adding a custom content management tool. Maintaining the site and assembling new layout blocks is intuitive and easy.

Custom CMS
System Architecture

We build a powerful middleware to securely connect the inside with the outside. A centralized product information management system provides all relevant data to the e-commerce website and all B2B salespersons – and automatically publishes the triennial collection catalog.

Mykita Image Photography
by Mark Borthwick

By combining conceptual thinking with smart aesthetics, we create meaningful experiences that have both: surface and substance

Humans & Machines is an independent design and development studio with offices in Berlin and Cologne. With a dedicated team of designers and developers, storytellers and problem-solvers, we create bespoke solutions for brands in digital and analog environments.

  • IResearch & Analysis
  • Business Development
  • Product Companionship
  • Communication Strategy
  • Workflow Creation
  • IIUser Experience
  • Information Architecture
  • Identity & Branding
  • Interface & Interaction Design
  • Creative Direction
  • IIIFull Stack Development
  • Server Technology
  • Process Automation
  • User Testing
  • Prototyping


Im Sionstal 3–5
50678 Köln

  • Directions
  • Google Maps


Wollankstraße 101
13187 Berlin

  • Directions
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We believe that communication is key to creating solutions that communicate. That’s why we always work in close collaboration with clients big and small. These are some of the companies we’ve had the opportunity to work with:

  • Bosch
  • Carrois Type Foundry
  • Colido
  • Commercetools
  • Damir Doma
  • Discover Shadow Inc.
  • Dua Collection
  • Manuel Rueda
  • Mykita
  • Onewheel
  • Paperboats
  • Pottporus
  • Rocin
  • Redbull
  • Specs Berlin
  • Stella McCartney
  • Studio Fitz
  • Volkswagen
  • Voyr × Kanye West
  • The Munich Show
Thorsten Kozik
Direction and Design
Stefan Rüschenberg
Engineering and Innovation
Cengiz Mardin
Engineering and Automation
Christian Nadolle
Engineering and Data Security
Jonas Girnatis
Engineering and Architecture
Sebastian Schäfer
Engineering and Technology
Raffael Stüken
User Experience and Design

Let’s shape something great – together. To find out how we can help you, call us at +49 30 4431 8996 0 or email

  • BBerlin
  • Wollankstraße 101
  • 13187 Berlin
  • CCologne
  • Im Sionstal 3–5
  • 50678 Cologne

Imprint Humans & Machines

Legal Notice

Humans & Machines GmbH
Wollankstraße 101
13187 Berlin

+49 30 4431 8996 0

Court of Registration:
Amtsgericht Charlottenburg

Registry number:
HRB 160830 B

Tax identification number according to §27a of the German tax law:

Management Board:
Sebastian Schäfer, Raffael Stüken

Studio Images:
Christoph Mack

Typeface: Humans Grotesk
In collaboration with Ralph du Carrois

Online dispute resolution (ODR) and consumer dispute resolution:
Hereby we ( like to invite you to visit the Platform for Online Dispute Resolution (ODR) of the European Commission. The ODR platform can be reached under the following Internet address: Please note that we are not obliged and in principle not willing to participate in a dispute settlement procedure of consumer arbitration boards.

Subject to alterations.

©2021 Humans & Machines Gmbh